I’ve just started my 2nd year as BGIA chair and Christmas gave me time to reflect on our successes and challenges in 2017 and to identify ways that I can take the association forward for 2018.

Growing the Game of Golf was highlighted in a recent membership survey as being a key objective that the BGIA should be addressing and this is an area we will be working hard to make a difference in in 2018. However, we can’t do this without the assistance of the other associations within golf – we all need to make this a priority and pull together.

With this in mind; The BGIA is looking to fund a Think Tank and extend invitations to all the industry leaders. The agenda will simply be:

1.       What are you doing to grow the game of golf?  

and

2. What can we do together to grow the game?

Another key objective I will be addressing will be to continue to raise awareness of the growing link between golf and wellness. The BGIA’s aim is to highlight the various health and well-being benefits of golf; such as improvements in life expectancy as well as both physical and mental health and how golf has had a positive impact on illness and injuries. Our intention is to do this initially through pilot schemes and we are currently looking at ways to get patients with Diabetes playing golf. I believe that with hard work, dedication and nurturing these pilot schemes will help drive increased participation and improve the public image of our sport.

BGIA focused events to look forward to this year include the annual 2 days at Woburn which will encompass the AGM, an annual dinner, and a charity golf day. All members will be invited to attend and invites will also be extended to selected guests from inside the golf industry.

In July members will again be invited to join us for an industry lunch which we will host at Carnoustie in conjunction with SMS Marketing Surveys and The Golf Foundation. The FSPA will continue to provide BGIA members with an informative and varied seminar programme to support their needs in the year ahead, this begins in earnest in February when 3 seminars will take place, one on Anti-Counterfeiting and 2 on GDPR (General Data Protection Regulation). The FSPA will also host a variety of interesting guest speakers at their popular industry Think Tank events. For further information contact BGIA Association Manager – Ciara Morgan.