BGIA Member's Research Dashboard
As a result of the demand for accurate and useful market data information, the BGIA now provide all FULL member companies with a FREE Dashboard Research document. An email containing this information is sent on a quarterly basis.
Dashboard Information Includes
GB Rounds Played
A topline report on the national rounds played movements. Comparing average rounds played from over 250 courses throughout GB.
GB Participation Report
A topline report on the level of golf participation in GB. Looking at those who have played on a full length course and periphery facilities, splitting golfers by play frequency 0 infrequent (less than 12 times a year), regular (12 to 51 times), avid (52+ times).
European Retail Market Movements
Year-end % movements for Volume and Value in France, Germany and Sweden. Categories monitored are: Woods, Irons, Putter, Wedges, Balls and Shoes.
Retail Audit Data on the Key Golf Categories
The information includes sales volumes and average retail sales prices through the on off course channels. This is a valuable tool that provides manufacturers with an accurate understanding of retail sell through and pricing in the highly competitive market.
The BGIA commissions its two leading research members for this data; Golf Datatech Europe and Sports Marketing Surveys Inc.