I am very lucky to have had a life working in the golf business and playing golf. Having completed eight months as BGIA Chairman it
is interesting to reflect on what I have learnt and how my perceptions and
understanding of the industry have
During my first meeting with Jane Montgomery, the FSPA Managing Director, Jane gave me a detailed
overview of the industry and the major stakeholders in it. It quickly struck home just how fragmented the industry is. However, I now have a better
understanding of how large the golf industry
is and the need for specialised
skills across the various sectors of
I have had the
opportunity to meet with many of the
Chief Executives in the industry and
I have been really impressed with their
respect for the traditions of the game. They
share an understanding of the need to be relevant in today’s market, a passion
for the game and the expertise and determination
to deliver results.
Golf has received a lot of negative press in recent years
and perhaps lacked the cohesion to
promote and market all the positive stories
and benefits of our great game, something I believe the
leaders of the industry are aware of,
and will develop together going
forward. We have challenges (what
dynamic industry or business doesn’t?) but I do believe that across the industry we have a great foundation and drive to
grow the game of golf.
The BGIA continue to work closely with the Golf Foundation and National Golf Month does a
wonderful job of promoting golf to people outside the golfing world, inviting them to give it a try. We are also pleased to be working with the On-Course Foundation to help promote playing and
working within the golf industry for
injured service people.
Within the golf
industry the health benefits of
playing golf, both physical and mental, are under-promoted and we are working
on an exciting pilot test project with the
NHS to socially prescribe golf in doctors’ surgeries. The objective is to have a poster in every surgery
across the UK promoting the health benefits of golf and linked into a local
golf club to introduce the newcomer
to our great game. This activity will
have the added benefit of promoting
golf clubs as friendly and approachable places, which is vital for the future of our game.
The BGIA are shortly going to start working on pulling
together a presentation to assist member companies to induct new employees into
our industry. The presentation will detail how the various associations within
golf work within their own specialised areas for the greater good of the game.
Each organisation such as the PGA, the BGIA, the R&A and England Golf etc
will be given a focus.
With challenges come opportunities, and I am excited that the structure of our industry is solid. We are in a
great position - across all areas and with the
great leadership and energy we have - I see a bright future for the game of golf.