The British Golf
Industry Association (BGIA) is delighted to welcome Srixon Sports Europe as
a new member. Srixon are a brand owned by Dunlop Sports Co. Ltd., a subsidiary
of Sumitomo Rubber Industries Ltd. They offer a full range of golf clubs, golf
balls, and accessories, which are distributed in nearly all major golf markets.
Leslie Hepsworth, UK
& Ireland President – Srixon Sports Europe commented, “Srixon shares the
BGIA’s desire to become more actively involved in developing the game.
This means positioning ourselves at the heart of golf and working with key
organisations such as the BGIA. It is in everyone’s best interests to
work together to reach new golfers and to revitalise our sport. It is a
big challenge, but one that we are very much looking forward to being part of.”
The BGIA represents the
vast majority of brands in the golf industry including Callaway, Footjoy, Mizuno,
Motocaddy, Powakaddy, Ping, Taylormade, Titleist, Wilson and Yonex. Benefits of
being a member include a free quarterly dashboard of information supplied by
BGIA members SMS Marketing Services and Golf Datatech which comprises of:
Retail Market Movements
Audit Data on the Key Golf Categories
Free places at key
industry networking events are another BGIA member benefit as is being a part
of the FSPA (Federation of Sport and Play Associations) to utilise their
lobbying potential. For further member benefits please contact Ciara Morgan.
The BGIA is managed by an Executive Board and an
independent Chairman. The BGIA Executive Board constitutes of elected members,
who meet regularly to develop the services and direction of the Association. Leslie
Hepsworth has been co-opted onto the Board subject to him being elected by the
BGIA membership at their AGM in April.
Philip Morley, Chairman
– BGIA said “The BGIA campaigns for sustained growth in value and participation
across the sport and supporting industry. Having Srixon as part of the
BGIA and Leslie Hepsworth as a BGIA Executive Board member will help us better
reflect the views of the entire industry and unite together to grow the game of
Companies related to the
golf industry, that are not directly engaged in the manufacture, wholesaling
and/or distribution of golf products and services can all become associate
members of the BGIA.