LYNX Golf & arvato Entertainment Europe join the BGIA
The British Golf Industry Association; the trade body representing the UK golf products and services industry, is pleased to continue growing its membership base by welcoming LYNX Golf as a full supplier member, and arvato Entertainment Europe as a new Associate member of the association.
LYNX Golf, the iconic brand of the nineties that had until recently virtually disappeared, is owned by Charles Claire LLP and based in Cobham, Surrey. The company has also acquired the UK licences for Hippo and Meridian junior clubs. LYNX are keen to achieve their ambition to re-establish brand presence and market share, and identified membership of the BGIA as a key step for the company in doing this, with the raft of benefits including representation, service provision and networking opportunities an attractive offering.
Speaking of his decision to join the BGIA, Steve Elford, Managing Partner of Lynx Golf said, “Joining the BGIA is central to facilitating the growth and further development of the Lynx brand, as well as our other brands, Hippo and Meridian. We believe that membership of Association will enhance our representation within the industry, provide excellent networking opportunities for us as well as affording access to all important industry events. We look forward to meeting the members and playing an active part in the life of the BGIA” .
arvato Entertainment Europe are the global outsource experts, with over 50 years of continued success in the film, music and gaming sectors. They are now bringing their considerable expertise to the golf market to help clubs, manufacturers, retailers and events maximise their commercial opportunities, and are looking to utilise the raft of networking benefits their new membership will bring. The arvato sports division has plans to revolutionise the outsource market in the sports sector, with golf being a key part of this, and has the global infrastructure and technology base to realise these goals.
Speaking of his decision to join the BGIA, arvato Entertainment Europe Director of Business Development Daniel Gathercole said:
“This is a very exciting time for arvato and the golf market. We have some fantastic business solutions and we are already working with customers to maximise merchandising margins, open up new markets like China and explore new revenue opportunities, especially in the digital environment. We have yet to meet a sports brand / business where we haven’t been able to either save them money or develop new income streams for them. We are very much looking forward to talking to brands across the full spectrum of the golf market.”
Speaking of the two new members, BGIA Chairman Doug Poole went on to state “I'm delighted to welcome both LYNX Golf and arvato to the association, which has seen considerable growth in the past 6 months as we bolster the benefits offering and deveop new partnerships to assist members with their day to day buseinss activities. I very much hope this growth continues and further companies across the industry also realise the vast benefit of being a part of their trade association.”
arvato Entertainment Europe
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