Latest Reports on the Golf Industry
Golf Benchmark Survey - North Africa 2008
In addition to China, North Africa is one of the new regions covered by KPMG's Benchmark Survey in 2008. In North Africa, a location high dependent on tourism, golf course revenues are primarily generated by green fees. There are currently more than 40 golf projects in different phases of planning or construction in the area. The full report can be dowloaded here.
Golf Benchmark Survey - China 2008
KPMG's Golf Advisory practice has just published a pioneering report about the Chinese golf market based on a survey of 70 golf courses in the region. The report can be downloaded here.
Results of EGU's Biennial Club Survey
A drive to push golf club membership remains one of the key initiatives during the coming months, following the release of the national findings of the fourth EGU/EWGA Golf Club Survey.
The English Golf Union (EGU) and English Women’s Golf Association (EWGA) have completed their fourth Golf Club Membership Questionnaire since 2000 and have detailed their national findings in a results booklet, recently distributed to all affiliated golf clubs.
Over the last eight years, key membership trends have emerged in relation to junior and adult membership and this has supported the national governing bodies in identifying where resources are best focused in the future at national, regional and local level.. Although no major changes have occurred within a two year period, the 2008 questionnaire has seen many positive trends in relation to waiting lists, entrance fees, coaching and competitive opportunities, most significantly for juniors. Membership vacancies are still relatively high but more opportunities within golf clubs are readily available with many facilities offering a variety of activities with reduced waiting lists and entrance fees. Through the County Golf Partnership structure, participation and membership within golf clubs is at the forefront of counties’ priorities.
Richard Flint, EGU/EWGA golf development manager comments, “Junior golf is an essential part of development work and this has proved evident with the positive trends which have emerged over the last 8 years. The opportunities available in golf clubs for all ages at present are wide ranging and there is no better time to become a member.”
The EGU and EWGA are currently developing a new resource to support golf clubs in recruiting and retaining adult members. This toolkit has been designed to act as a flexible guidance document to help golf clubs adapt an approach that works effectively at their individual facility.
The Golf Club Membership Questionnaire is part of the England Golf Partnership’s research strategy and the Results Booklet can be downloaded here or from the EGU website www.englishgolfunion.org
Economic Impact of Golf in the EMA Region
For the first time the economic value of the golf industry to Europe, the Middle East and Africa has been calculated and published in a report launched at the 2008 Ryder Cup.
The report has been prepared by KPMG with the support of a number of key golf organisations including the R&A, PGA of Europe, European Golf Industry Association and the European Golf Course Owners Association. The study aims to assess the economic impact of the golf industry across six key sectors, from core activities such as facility operations, course investments, tournaments and golf supplies, to the associated businesses of golf tourism and golf real estate.
The golf business across Europe, Middle East and Africa is now worth EUR 53 billion in revenue terms, and supports almost half a million jobs across the EMA region. And while the industry is about one-third of the size of the US golf business, it is growing fast, especially in the tourism and real estate sectors. This research also represents a unique coming-together of the golf community with a number of industry bodies participating and contributing their knowledge, resulting in a ground-breaking report. The 28-page document can be downloaded here or from www.golfbenchmark.com.
Golf Retail Market Report: 2008 Edition
Research and Markets has announced the addition of the "Golf Retail Market Report: 2008 Edition" to their offering which includes the following amongst its findings:
- The international golf market is very fragmented and approximately double the current U.S. market.
- The ratio of men to women in golf in all aspects, whether it is golf coaching, retail, course management or equipment custom fitting, is disproportionate but has started taking a structural shape.
- Recent trends suggest a slight decrease in the number of rounds played and the number of core participants of golf in the United States.
- Core golfers are the largest segment of the industry and play an important role in driving golf industry growth. Core golfers’ participation has declined over the last five years from 2003 to 2007.
- The five largest retailers driving the golf industry are Dick’s Sporting Goods, The Sports Authority, Golfsmith, Edwin Watts and Golf Galaxy. Baby boomers are another factor driving the industry.
This report studies the worldwide golf industry and focuses on the United States market and its demographic segments but it also providesthe UK, European and Chinese golf industries.
The report also analyses major industry trends such as new innovations and trends in other regions. Finally, the report profiles major competitors in the industry and analyses their key business strategies.
Golf Retail Market Report: 2008 Edition (29 pages) costs €910.00 for the on-line version and €1,017 for a hard copy. For more information visit:
http://www.researchandmarkets.com/research/08ba35/golf_retail_market