What is the Grow Golf Fund?
The Grow Golf Fund was set up in April 2007, when four giants of the golf industry joined forces in an unprecedented move to help grow the game of golf.
Acushnet, Callaway, Ping and Taylor Made/Adidas, under the umbrella of the BGIA, launched a new initiative to stimulate golf participation across all age groups, geographic regions and social backgrounds in the UK.
The ‘Grow Golf’ campaign was kick started with a ‘seed fund’ from the four founding partners in excess of £50,000. Initially organisations such as The Golf Foundation, England Golf Partnership and other regional or local initiatives from schools, clubs and associations, submitted innovative proposals to be considered for funding.
Who are the Contributors?
The four founder members Acushnet, Callaway, Ping and TaylorMade-adidas golf have now been joined by Brand Fusion, Eaton Golf Pride, Motocaddy, Peter Millar, Sports Marketing Surveys, Wilson and Yonex.
Fund contributions are based on a percentage of UK turnover for each partner company. It is hoped that more BGIA members will participate so that Grow Golf becomes an industry-wide initiative and a major contributor to the future growth of the game.
Any BGIA member is welcome to join the fund by committing to pay a contribution that is based on their annual turnover.
Contributors to the fund have the right to use the ‘Grow Golf’ logo on their letterheads, advertising material and packaging to highlight their commitment to 'giving back' to the game.
How is the Fund Led?
A Fund Committee has been established to make decisions on which initiatives should be supported – this now consists of four representatives from contributing companies, John Clark (Ping) Andrew Law (TMAG), Robin Newbery (Acushnet), Martin Wild (Callaway) alongside the BGIA Chairman Nigel Freemantle (Brand Fusion) and an independent Chairman agreed upon by the BGIA Executive - Bob Smith (Peter Millar).
How does Funding work?
The Fund Committee determine who benefits from funding. National projects are preferred as they reach a larger target audience. The only proviso is that any projects or initiatives should have the purpose of growing participation in golf in the UK.