an eventful 2018 for the golf industry, the BGIA have taken the opportunity to
pause and reflect on the state of the game and how it can best effect change.
“During this period we have been meeting with members, pros, club owners and
other stakeholders to better understand the challenges that golf faces,” said
Bob Smith (Peter Millar), interim BGIA Executive representative. “The
BGIA can now leverage the collective strength of our brands to find synergies
and identify partnership opportunities.
“Despite other golf organisations sharing similar objectives, we all
notoriously operate in isolation. The BGIA would like to reach out to these
potential partners and explore how we can use our significant outreach to
influence and support joint initiatives.”
The BGIA have traditionally invested millions into the game but are also
constantly developing products to improve player experience. “We have access to
the most influential players on the planet and our combined social media
engagement with the golfing public is incredibly important,” explained Bob.
“Our recent review has enabled us to realign our strengths, focus on developing
our strategy to influence the game and collaborate more effectively. Through
strong leadership and improved communication, the BGIA’s collective assets will
be better utilised to contribute to the future wellbeing of the game.
“We are extremely pleased to announce that Martin Wild will become the new BGIA
Chair in April 2020. He is relishing the opportunity to work with our revitalised
team, grow our identity and drive through some fantastic new initiatives.
“During this period of transition, I will be working closely with the BGIA
Executive to maintain momentum and re-establish the foundations and
infrastructure for Martin to take over in April. I would also like to thank
Phil Morley on behalf of the BGIA, our outgoing Chair of 3 years, and wish him
every success for the future.
“This an exciting period for the BGIA and we look forward to working closely
with all members to establish a new and focused direction.”