The R&A is looking to the future as it sets out its vision as a global leader in golf, working collaboratively to ensure the long-term success of the sport.
A new chapter begins in the long history of the St Andrews-based governing body today with the unveiling of a new brand identity and a “playbook” outlining its vision, purpose and values. The new brand is the culmination of The R&A’s work in the last three years to modernise golf and change perceptions of the sport.
The R&A’s vision is to lead by example as a global organisation, working collaboratively with its partners in the sport, that is renowned for its governance work and staging of world class professional and amateur championships. The organisation also aims to become financially stronger and will reinvest £200 million in developing golf over the next decade. The playbook sets out The R&A’s purpose: to make golf more accessible, more appealing and more inclusive and to be responsible for upholding the traditions of golf while embracing change and breaking down barriers to progress. Its core values are: courage to act in the best interests of the sport; integrity in acting fairly and equally; and inclusivity in growing the sport through achieving greater diversity.
Source : R&A